5 Marketing Strategies Nonprofits Should Steal From the Private Sector
It’s only been within the last decade that nonprofits have shifted from communications to marketing departments. Some still only have comms teams leading their marketing efforts. We’re starting to see more revenue positions replace traditional development officers, but as time carries on, market demand will force both private sector companies and nonprofit organizations to adapt […]
How Consumers Can Use Their Purchasing Power for Social Good
A wise woman once told me that nonprofit organizations and their missions are “our government’s bandaid.” They’re not meant to eradicate problems and inequalities, they’re built to be a safety net so there is something being done to address the problem. Governments know that nonprofits alone won’t work their way out of a job. For […]
Does Repurposing Content Actually Save Time?
I saw it again. This time on LinkedIn. It was another content marketer promising that repurposing content across mediums saved folks more time and energy. And as I sat in the doctor’s office, waiting for my name to be called from behind the boring beige door, I wondered if repurposing content really did, in fact, […]
3 Pieces of Advice for the One-Person Marketing Department
learn more learn more Picture this: you’re a marketing professional, perusing jobs on LinkedIn and you see a job title that sounds intriguing. You click because you’re a marketer and you like this company. And then between the lines of roles and responsibilities is the actual truth. This company is looking for a marketing unicorn. […]
Things White People in Nonprofits Say When No One Else Is In the Room
I’m complicit in racism in the nonprofit and social impact sectors. Here’s where I could go into defending that complicity, I was young. I didn’t know. I was on my own journey. Blah blah blah. We’ve heard it all from all the white-do-gooders like me in the world. I’ve been in the nonprofit and mission-minded […]
How To Develop a Content Marketing Strategy That Actually Works
The picture above could actually be a shot of my desk, just replace the perfectly arranged wildflowers with a day-old coffee cup, and definitely add more wires strewn about. As a freelance content marketer, I have a blank page and blinking cursor in my face with social media lurking in the background, a lot. […]
When CSR Fails: Poverty is Not a Unique Selling Point
Last week I ran into a Starbucks to get an iced soy latte. I was sort of hungry but didn’t want to eat anything too heavy and ruin my appetite for dinner. At the cash register was a delicious-looking bar with marketing that caught my eye. “This Saves Lives,” stood out like a shiny object. […]
Authentic Marketing Means Putting People Over Profit
“People will forget what you did, but people will never forget how you made them feel.” -Maya Angelou We’ve all heard marketers advise business owners and leaders to be authentic in their communications and marketing efforts. Leading with integrity and authenticity is sure to increase lead generation, search ranking, and brand equity. And so we […]
Craft Your Authentic Marketing Strategy By Answering These Three Questions
If you’ve created a marketing strategy before, it’s likely you’ve mapped out your objectives, goals, and aspirations for the month, quarter, or year. In my years working in marketing, I’ve seen strategies inclusive of editorial calendars, affiliate marketing options, automation platforms, and lots of lofty, attainable, goals. I’ve made the mistake of starting in the […]